Maker of Candy Crush Files for IPO

And yet people still placd it so why complain?

NEW YORK (CNNMoney) — The maker of Candy Crush Saga and other wildly popular free video games filed for an initial public offering early Tuesday.

King Media Entertainment, based in Dublin, Ireland, plans to list the IPO on the New York Stock Exchange. Its filing said it has annual revenue of $1.9 billion and a profit of about $568 million, despite offering games such as Candy Crush, Pet Rescue and Farm Heroes to players for free.

Candy Crush has about 93 million average daily players, who play the game more than 1 billion times a day, according to the company.

The company generates revenue by selling virtual items to a small fraction of its players who wish to enhance their playing experience. Revenue has been growing rapidly at the company, according to the filing, with gross bookings rising to $632 million in the fourth quarter of 2013 from $29 million…

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